happy-home.biz – Who’s changing the bedding industry? – Décor Aid

When it comes to bedding, there seem to be only two options: cheap, or really, really expensive. Between thread count, Egyptian cotton and Supima cotton, percale vs. sateen, there’s an entire dictionary required just to decipher the different terminology and components that make up bedding sets.

Everyone’s heard the statistic that, on average, we spend one-third of our lives asleep. Yet homeowners are often hesitant or lack the knowledge when it comes to purchasing a good mattress or bedding. Our designers stress the importance of investing in quality bedding and no, that doesn’t mean buying a $1,000 sheet set from a department store- at least not anymore. Thanks to four new companies, well-made, affordable bedding is no longer a pipe dream.

Casper and Parachute, and more recently, newcomers WRIGHT and Hill House Home are shaking up the industry by debunking the common myths and marketing ploys used by bedding brands and offering luxurious bedding at an affordable price point. Click through the slideshow to learn more about each brand, and keep reading below to learn some essentials on bedding.

Myth 1: Thread Count

The truth is, you can’t exceed 400-600 threads per square inch of bedding. Anything beyond that is a marketing ploy to make the bedding sound more luxurious. The higher the thread count, the more durable and soft the bedding will be.

Myth 2: Organic Bedding

Chemicals are often added to improve the softness of organic bedding, so be wary: check the label to make sure the bedding is truly and wholly organic.

Myth 3: Percale vs Sateen

These aren’t two different types of thread, they’re two different types of weaves. Percale is a tight weave, which means the bedding will be breathable, crisp and cool, while sateen’s weave makes for a shiny, buttery surface.

Myth 4: Quality = $$$

The best bedding doesn’t have to be incredibly expensive. It all depends on the quality of cotton, (with Egyptian or Supima long-staple cotton being the best), and how the thread is woven.


While on holiday in Amalfi, Ariel Kaye fell in love with her hotel’s impeccable linens. After failing to find the same quality in the States for a decent price point, she launched Parachute. Made by a family-run factory in Tuscany, Parachute bedding uses premium quality, long fiber Egyptian cotton and is naturally dyed. The best part? The sumptuous, hotel-worthy bedding comes without the hefty price tag.


Casper is a sleep startup that launched in 2014 with a singularly designed mattress sold directly to consumers, eliminating commission driven, inflated prices. Just last November, they expanded their line to include a pillow and sheet set. The mattress is made in America and ships for free in their iconic 41″ tall box.


Dan Hauber founded WRIGHT with the goal of creating a mattress and bedding that combined thoughtful design and American craftsmanship with comfort and quality. The Georgia-made foam mattress was developed after two years of testing, and the pillow and duvet are made of duck down purchased from farms in the Midwest and manufactured in Ohio.

Hill House Home

Inspired by vintage heirloom linens passed down by her mother, founder Nell Diamond launched Hill House Home to offer direct-to-consumer, luxury bedding at an attainable price point. The five Italian-woven, French-cut bedding collections come in classic designs, with pajamas and towels in the works for next year.

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